Fashion for the foolish

You don't get to choose what you love but you do get to decide what to do about it. It doesn't matter if people think it's silly, juvenile or stupid. With so much emphasis on growing up, getting smart and thinking with your head not your heart, we believe that holding on to a little of your stupid is key to a happy and fulfilled life.

Dumb® is a badge proudly worn by anyone who understands that what you love doesn't have to make sense to anyone but you.

James Huggins - Founder - Dumb Company

James Huggins
Chief Dumb® Ass